This month we’re going to be talking about our ongoing project, Jigsaw Fantasy, and why that’s not going to be its name any more – and what else is changing at the same time.
Come January we’re going to be officially rebranding it, and making a few other changes to new products in the line.
First lets talk about what we’re doing:
The Big Name Change
We need a new name for Jigsaw Fantasy. The old one just isn’t cutting it.
We have a few options, and we’d like you to give us your input on which name you prefer.
Endnotes -> Footnotes
Originally we decided to have Jigsaw Fantasy have “jigsaw links” as endnotes as we saw them as akin to references in a book – you flip over to find out what it says in the cases where you feel you need to.
But as the design has developed, the use of the links has become more of an informational aside, with occasional references – more suitable to a footnote.
It will also help with making them physical if we ever do so again – endnotes are great with hyperlinks in digital form, but physically it results in an odd reading experience.
We’ve gotten a bit better at sourcing art than we were in the very earliest days of Jigsaw Fantasy, so we’re going to be updating bits here and there as we gradually go through the older pieces and switch them over to the new brand.
After the Jigsaw Fantasy Kickstarter failed to reach its funding goal, we knew we had two choices: Give up the project entirely, or work out what the problems were and solve them – and we don’t give up easily!
The biggest problem was, we discovered, the name – most people weren’t reaching the stage of deciding whether or not they liked the product, because the name Jigsaw Fantasy was failing to convey the concept and thus they were never even looking at it.
So, in order to give our concept a fair shot at taking wing we’re rebuilding the image from the ground up – working out what works and ditching what doesn’t, piece by piece.